Rugged Luxury Motors Heads to Monterey Car Week 2026
Monterey Car Week returns August 7–16, bringing ten days of automotive excellence to California’s Central Coast—and this year, Rugged Luxury Motors is bringing something a little different to the lineup.
Some vehicles are built to travel. Others are built to redefine where luxury can take you.
Rugged Luxury Motors creates premium expedition vehicles that combine true off-road capability with elevated craftsmanship, comfort and thoughtful design. Built for those who want to explore beyond the pavement without leaving luxury behind, each vehicle delivers an unforgettable balance of adventure and refinement.
Experience Rugged Luxury Motors in Person
Throughout Monterey Car Week, guests will have the opportunity to experience one of our latest expedition vehicles up close through exclusive private viewings.
Explore the craftsmanship, technology and off-grid capabilities that make these vehicles unlike anything else on the road—or off it. Whether you’re an experienced overlander, an adventurer planning what comes next or simply appreciate exceptional automotive engineering, this is one vehicle you’ll want to see in person.
Private viewings will be available throughout Monterey Car Week. Contact us directly to reserve your preferred time and learn more about available ownership opportunities.
Find Us at Exotics on Broadway
We’re also proud to be bringing Rugged Luxury Motors to Exotics on Broadway, one of Monterey Car Week’s most anticipated events.
Among a spectacular lineup of supercars, hypercars and luxury automobiles, we’ll be introducing guests to a different expression of automotive performance—one created for wherever the road ends.
Exotics on Broadway
Saturday, August 15, 2026
11:00 a.m.–4:00 p.m.
Broadway Avenue in Seaside, California
The event includes both complimentary public viewing areas and a ticketed Hypercar and Vendor Showcase. Event and ticket information is available through Exotics on Broadway.
Ten Days of Automotive Excellence
From the Pebble Beach Concours d’Elegance and The Quail to vintage racing, auctions and public displays throughout Carmel and Monterey, Car Week celebrates automotive history, innovation and design in nearly every form.
Another highlight is Concours Carmel, presented with the Ferrari Owners Club on Thursday, August 13. The free public event transforms downtown Carmel-by-the-Sea into an open-air celebration featuring an extraordinary collection of Ferraris and Italian automobiles.
Monterey Car Week runs from August 7–16, 2026. Explore the complete schedule of events.
Luxury Without Limits
We believe luxury shouldn’t end where the pavement does.
If you’re attending Monterey Car Week, we invite you to experience Rugged Luxury Motors and discover how uncompromising craftsmanship, comfort and off-grid performance can come together in one extraordinary vehicle.
Contact us today to reserve a private viewing during Monterey Car Week.
